"When we shot the performance part [of the "Rooster" video], Layne was pretty high. I remember Layne wanted to wear this cowboy hat. I was like, "I don’t know about the hat." It felt inappropriate for the song; we were shooting him in front of projections of this Vietnam stuff. His eyes were really fucked up, he was totally pinned. It was like, "Wow, guys, he’s really fucked up looking. What do you want to do about this?" Oh, this sweet guy, I knew it wouldn’t have been very flattering for him.
So, I just put him in sunglasses: “Instead of the hat, how about you wear these?” I said, “God, you look like a badass in these sunglasses. Let’s go with this.” And it was like, “All right, let’s go. Let’s get a couple of takes.” So it was not without its challenges.”
- Mark Pellington, on directing the video for Rooster.